After two months of wrangling, broadcast networks are concluding upfront deals with volume significantly down on previous years. According to three separate ad sales executives, business is finally being written with the broadcast networks. Sources suggest that average CPMs in broadcast are at negative 4.ABC, CBS and Fox have each separately been trying to hold the line at declines of anywhere bet ..."
viernes, julio 24, 2009
Upfront Damn Breaks: Broadcast Networks Finally Writing Business
Upfront Damn Breaks: Broadcast Networks Finally Writing Business: "
